Ingin saya berkongsi dengan semua tentang sebuah buku yang baru saya baca berjudul Marketing for Young Lawyers terbitan LexisNexis. Buku ini sangat berguna dalam memberi tunjuk ajar bagi mendapatkan klien dan mengekalkan klien kita. Berikut adalah beberapa tips yang boleh dikongsi bersama.Marketing to get new clients:
- Be honest
- Do a good job
- Specialise our practice
- Make sure people know we are a lawyer
- Constant and consistent visibility
- Joining organisations
- Networking
- Market our results
- Word of mouth
- Learn to interact effectively
- Listen
- Be humble - lose the big ego
- Educate
- Communicate
- Know the prospects' business
- Dress professionally and be well groomed
Marketing to keep clients:
- Remind clients that we exist
- Understand as well as update on our clients' business
- Focus on the clients as important paymasters
- Be available during office hours
- Provide consistent quality work
- Provide quality service
- Under promise, over-deliver
- Be a problem solver, not a problem maker
- Keep clients informed
- Be accessible after work
- Request feedback
- Get out of the office/visit our client
- Become a resource to our client
Diharapkan kita semua dapat mencari klien-klien baru dan mengekalkan klien-klien yang ada untuk faedah kita bersama.
Ditulis oleh Termizi untuk Termizi & Co.
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